What People Are Saying

“Rachel conducted a comprehensive marketing and admissions audit for us, providing invaluable clarity on our current position and considerations for the future. Her supportive and flexible approach ensured that the process remained tailored to our evolving needs. With her expertise and insightful guidance, she proved to be an exceptional sounding board. I highly recommend Rachel.”

— Head | Crosfields School

“Rachel was extremely knowledgeable and supportive throughout the whole project. Her insights were invaluable and she has left us with a very clear and informative direction of travel.”

— Jennie Beebee | Development Manager, Stowe School

“A true professional in every way: knowledgeable, experienced and most important of all, a great listener. Rachel was able to cut through noise to get to the heart of the strategic challenges and advise on courses of action. She was patient with us in the lead up to the meeting as we refined the goals and agenda. Her clarity and superb facilitating skills helped us achieve more than we thought possible in our one-day workshop. We couldn't be happier with the outcome and have clear next steps now.”

— Marketing and Admissions Manager | Holmewood House

“Rachel was an absolute pleasure to work with. She has a wealth of knowledge - she draws from her expert experience having worn so many hats at senior level in independent education. Coupled with Rachel's successful career to date, her enthusiasm, warmth and strategic thinking make her the ideal person to reach out to for marketing, comms and admissions projects. I have no hesitation in recommending her. Her insight would prove extremely valuable, especially in these trying times for UK independent schools.”

— Head of Marketing and Admissions | John Lyon School

“Rachel has been incredibly helpful in supporting me with the development of our marketing strategy. She has provided useful templates, guidance and insight; along with outstanding training and development for my team. She has a very clear understanding of what we need and is positive and engaging to work with. I love bouncing ideas around with her, and her understanding of current trends in the sector is invaluable. Anything that we need is always actioned swiftly and to a very high standard.”

— Head | London Prep School

“Rachel developed a strong insight into the needs of our senior leaders, in a very short timescale, and worked collaboratively with them to help them develop strategies and projects for increasing awareness of our school and to improve student recruitment. This support was accessible, inspirational and focused on the needs of each individual.”

— Dan Machin | Principal, Queen Ethelburga’s

“We have been collaborating with Rachel for some years now and our relationship has developed so positively. Rachel knows us well, appreciates the unique qualities of our school and the strategies needed to support us in accurately representing ourselves in the market. Her knowledge of the education climate is always current and profound and her style of working is supportive, pragmatic, efficient and collaborative. I can't recommend Rachel enough for MAD strategy, recruitment and support. Thank you Rachel!”

— Proprietor | London Prep School

“Thank you for your time and expertise yesterday. It has been a fascinating process so far and feedback from senior staff has been overwhelmingly positive, which is a great step in the right direction in terms of getting the whole staff on board!”

— Mark Peters | Deputy Head – External Relations, Hornsby House School

“Rachel blends that rare trinity of wisdom, empathy and welcome rigour. Her help and insights have been invaluable at St. Mary’s, and we’re eternally grateful to have somebody on our side and who ‘gets’ schools. Her motto is ‘Moving Schools Forward’, and Rachel has certainly done that for us. Thank you!”

— St Mary’s School, Hampstead

“Thank you for your tireless efforts on our behalf here at Loughborough. Your trusted insight and expertise have not only helped secure a great appointment, but you have saved the panel and our in-house HR team a huge amount of leg work.”

— Richard Smeeton | Joint Interim COO, Loughborough Schools Foundation

“I have always been very impressed with the work Rachel has done for us. Everything about her is extremely professional. She is a great example to us all, and in particular, how to approach and carry out longer term projects.”

— Beverley Bell | Chair of Governors at Merchant Taylors’ School, Liverpool

“My thanks to you, emphatically! Your presentation was spot on- no mean feat given the breadth of staff and the need to do it four times over. We’ve had really good feedback from staff, and given how resistant to these themes some teachers can be at some schools, that says it all.”

— Antony Spencer | CEO, Mill Hill School

“Rachel is a consummate professional; her knowledge of this really important area of school life is very impressive and she has always imparted it in an incredibly logical and engaging manner. Her energy, enthusiasm and expertise shine through in ensuring that schools are seen in their very best light and put their very best foot forward, at all times.”

— Sean Morgan | Head of Senior School, Solihull School

“Your session was well-received by delegates, hugely useful and contained lots of ‘take-aways’; thank you.”

— Becca Barnett | Education Officer, HMC

“Thanks for coming and for such an inspiring speech.”

— The Girls’ Schools Association, GSA

“Thought provoking and insightful advice in challenging times - thank you from us all.”

—  Rachel Cookson | Chair, HMC

“Your session was absolutely brilliant—highly relevant, engaging, and delivered with such clarity, which is especially important on the second day of a conference.”